KR Group reflects on 18-month partnership with men’s mental health charity Men in Mind

KR Group presenting Men in Mind with cheque after fundraising efforts in 2025.

We are proud to reflect on the impact and achievements of our 18-month partnership with Men in Mind, which has now come to a close. Over the course of this collaboration, we’ve been grateful for the opportunity to work together in support of their meaningful support to others, and we look back on the partnership with great appreciation and pride.

Throughout this time, we have supported the charity’s vital work in improving men’s mental health and reinforced our own ongoing commitment to wellbeing within the construction industry.

Men in Mind delivers peer-to-peer mental health support groups across Aberdeen and Aberdeenshire. They provide a safe and non-judgemental space for men to open up about their struggles and get support.

Over the past 18 months, the organisation has continued to grow. It has expanded its reach across the North East and supporting more men in need.

Kenny Robertson, Director of KR Group, presenting a cheque for the money raised to Andy Joss, Founder of Men in Mind.

As part of our partnership, we have provided ongoing marketing and communications support. This has helped to strengthen Men in Mind’s visibility and engagement within the local community.

This included creating and managing social media content, developing campaigns, and offering advice. This has helped hugely to amplify the charity’s message and tackle the stigma around mental health.

This support also extended to Women in Mind, further broadening the impact of the partnership. By improving the charity’s online presence and consistency of messaging, we helped ensure more people were aware of the support available and how to access it.

Alongside this, the KR team took part in a range of fundraising activities, including company-wide challenges and events. This helped to raise over £5,600 to support the continuation of these essential services.

“We would like to say a huge thank you to the KR Group team, and especially Amy, for all the support over the last 18 months,” said Andy Joss, Co-Founder of Men in Mind.

“Amy has helped us tremendously with ou social media posts, and the support from the whole team has been fantastic. We are incredibly grateful for all the fundraising efforts and continues support you have given us.”

“Thank you, KR Group and Amy. We truly appreciate everything you have done for us.”

This partnership has had a lasting impact on KR Group. It has reinforced the important of prioritising mental health across our organisation and the construction industry as a whole.

You can also read this article on the AGCC website by clicking here.

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