Are you passionate about marketing and content creation, and keen to build your career in construction and engineering—an exciting industry with lots of opportunities for growth? Then come join the KR Group team as a Marketing Assistant.

This part-time position, based at our head office in Newburgh, Aberdeenshire is an exciting opportunity to join a friendly, experienced team. You will be responsible for providing high quality support to our Marketing and Business Development department, to support our marketing efforts and help grow our brand presence.

Role overview

The Marketing Assistant will work closely with the BD and Marketing Manager and wider team to execute marketing strategies, promote company services, and enhance our brand identity. This role is ideal for someone with a passion for marketing and communications, and experience in—or an interest in learning more about—the construction and engineering industry.

Key responsibilities

• Assist in the creation, scheduling, and management of content across digital platforms (website, LinkedIn, Facebook, Instagram, TikTok, etc.) for both B2B and B2C audiences.
• Work with the Business Development and Marketing Manager to design and develop marketing materials, including brochures, case studies, and presentations.
• Update and maintain the company website (WordPress Elementor) with news, blog posts, vacancies, and project updates.
• Support with email marketing campaigns, newsletters, and company announcements.
• Assist with executing the internal communications strategy and plan across a variety of platforms, including SharePoint intranet and Slack.
• Help action and analyse marketing campaigns.
• Assist in organising and promoting industry events, careers fairs, trade shows, and networking opportunities.
• Liaise with external agencies for PR, photography, and videography projects.
• Take and edit photos/videos of projects, events, staff, etc., for use in content.
• Conduct competitor research and market analysis.
• Monitor and report on campaign performance and engagement metrics.
• Ensure brand consistency across all marketing channels.
• Update and maintain PR and events databases in Microsoft Excel.
• Assist with business development activities, including maintenance of the CRM, and sending out customer surveys/communications.
• File marketing documents on SharePoint, ensuring folders are tidy and named correctly.
• Carry out minute-taking at marketing and business development meetings.
• Organise marketing cupboard/merchandise and conduct regular stock-takes.
• Assist with reception cover, and company-wide admin tasks when required (i.e., holiday cover).

Key skills and experience

• Experience in marketing, social media, or content creation (experience in the construction and engineering sector is a plus, but not essential).
• Strong writing and communication skills with attention to detail.
• Experience using Microsoft Office, and SharePoint.
• Proficiency in design tools (Canva, CapCut, etc.) is desirable.
• Familiarity with website CMS (WordPress Elementor) and email marketing tools (Mailchimp).
• Understanding of SEO, PPC, and analytics tools (Google Analytics, SEMrush).
• Ability to work independently and manage multiple tasks efficiently.
• We’re a small team, so being ready to jump in and help wherever needed is key!
• A proactive, creative mindset with a strong willingness to learn.

Why Join Us

At KR Group, we offer a dynamic and supportive work environment that fosters growth and thrives off innovation and collaboration. Based just outside Ellon, Aberdeenshire, this is an opportunity to join a friendly, flexible, forward-thinking team, with a company that looks to become the driving force in the construction industry. We value our employees and provide competitive compensation and ongoing training and development opportunities.

Salary: £23,000 – £26,000 FTE depending on experience.

Working pattern: Part-time, 15-18 hours per week. Hours and working pattern can be negotiated.

How to Apply: Interested in this Marketing Assistant position? Send your CV with a cover note, explaining why you’d be great for this role to karen@krgrp.co.uk. Applications close on Friday, 25th April 2025.

For more vacancies, check out our Careers page. You can also check out our LinkedIn, Facebook and Instagram pages to find out more about our team.